04 June 2007

Elmer Medalla

Elmer is a freelance photographer based in Sydney. He is connected with another photographer since mid-2007 to have a feel of the wedding and photography environment in Sydney as compared to the Philippines. After some great thought and excitement, Elmer decided to put pursue his love for photography and bringing it to the next level, thus the birth of Elmer Medalla Photography.

His passion is in portrait photography - Weddings, Family Portraiture, School/Church Events.

Style
Elmer is a believer that a photograph should be both timeless and contemporary. It should be timeless enough to be like modern 'paintings' that will stand the test of time. At the same time be contemporary - it should have the characteristic of the present time (relaxed, casual, photojournalistic approach, full of emotion and love).

He is not afraid to experiment and is not bounded by the rules of photography.

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Elmer started his love for photography back in 2001 when he was scouting for a wedding photographer for his wedding and was faced with photographs that showed emotion and love during the special day. He got hooked with the idea and that sparked the love for photography.

In 2005, he took the jump to digital SLR since the technology was at the stage that it can rival the output of film. From then on, he invested time to learn about the craft through practice, photography organizations and online forums. Beyond that, Elmer wanted to learn also the 'traditional' way by enrolling in different courses such as basic and advance photography, basic and location lighting with top commercial and fashion photographer Ken Go. Lastly a wedding seminar with Philippines to wedding photographer, Dino Lara.